Emotional Marketing ou l’art des nouvelles tendances du marketing de jouer avec nos cerveaux

Good brand marketing is about getting the right emotional response from your target audience. You can get people to buy a product in many ways, but to get them to love it, you need to play to their emotions.  Apple is one of the best in the world at this — all of their marketing is focused on making you believe that owning an apple product will make your life better. In order to know more, look at Emotional Marketing.